Here at EduardMedia we strongly believe that the website is a company business card. On the website you can find the original content that represents your business activity.
A very well made website can be an engine of business growth, also a poor website can and will inflict damage on your brand. Nowadays outstanding web design is not easy at all, because today’s audiences have higher expectations than ever. To convince your visitors that your site is worh their time, you have to make a very good first impression, and that means just a couple of seconds, maybe milliseconds sometimes.
With our vast experience, EduardMedia creates websites that will exceed your audience expectations. The sites that we build perform with a focus on strategic, planning compelling visual design and flawless user experience driving the best results.
We do believe that a responsive web design is a necessity, because it is not just about how your rank on mobile searches. To have a responsive website design is a matter of live or die, presenting a consistent brand image across all devices. If you don’t provide positive experiences for your target audience, the web presence, is not going to help you with nothing. A responsive web design will let your website layout to adapt on all kind of devise and screens from the smallest ones to the largest possible. That adaptive technology is forward-compatible, framing to the newest devise and higher resolutions screens.
It is very important to have a site which is mobile-friendly, and this design consideration usually gets overlooked or glossed-over during website creation or redesign. This is a requirement for us, but others are seeing this as an features in design package, also depends a lot about what the costumer wants. Both ways, a responsive website design will hugely impact on the overall performance, and also on marketing strategies.
Everyone knows that couple of years ago, the mobile friendliness wasn’t a priority. The majority of websites were dull and unwieldy, being almost impossible for mobile users to navigate. But obviously the number of mobile-only browsing activity has hugely increase, and it with the preference for mobile friendly-websites. To build a consistent brand image and getting a cut in the ever-growing mobile user market, is vital to have to a responsive web design, and not only in SEO.
All the mobile users, young or old, are expecting to consistent viewing experiences on all the devices they use, so therefore, sites should adapt to mobile demands and navigation , but still look familiar and intuitive for the user. All the website functions, menus and submenus, should be placed on the same locations within the website., and this design flexibility and seamless user experience are only achievable through responsive web design.
When we build a website, we do it to achieve different goals starting from sales, to leads and engagement. Creating the website to meet all this criteria, it is actually critical to design it in the right way.
Focus on users.
EduardMedia is always putting the the needs of the website’s users first, and if we do not know what their needs are, we will ask them. This core value is the foundation of everything we create, as we costumers found ourselves as an user-centered agency.
Focus on purpose.
A great website should look outstanding and work smoothly. Naturally, a site should look good, but it also needs to be built on a very clear and specific view of its most important requirements, conversion points, focusing and supporting the users journey toward these goals.
Focus on discoverability.
We will do our best to design the website in such a way that people can find it easily, and this, obviously, starts with the visibility to search engines. Our websites are technically optimized and built so that there are relevant, engaging landing pages for users to land on.
Our website design approach has been refined and tested over the years spanning nearly every industry that you could imagine.
Discovery (you and your users)
This is the first step and a very important one where we start by building our understanding of your business and goals. We will dive deep into data you already have, including the performance that you already have. We find it very important to start the research on your users as soon as possible. Sometimes, this might include research like surveys or running user testing on the website.
At EduardMedia, we envision a site that means business. Our strategy will align content, proposed structure and features with business goals, where we will make a high-level decisions about the path of the website.
Our experienced website strategist will collaborate with UX, designers and content experts to identify the opportunities, challenges and give you recommendations.
In the planning phase we will use all the information gathered, and turn the strategy into a blueprint for the site, identifying the site technical requirements and specifications.
After we create a sitemap showing the structure and hierarchy of the site’s pages, we will build the wireframes showing each page template’s structure. Our passion is to get our concepts in front of users for testing and refining them.
In this phase we will bring the website to life, and here is where our hard work will start to pay off. We will explore a range of possibilities with you, getting a feel for how to represent your brand better. We have to work together with our clients because some of them have very strict brand guidelines that we have to follow, and some of them are looking for guidance on reimagining the brand. At EduardMedia, we are comfortable with both ways, as long as you are happy. And since fully responsive design is non-negotiable, we will design the website separately for all the devces: desktop, mobile and tablet, focusing on optimizing all the elements and interactions for each one.
It is very easy to write, but not everyone writes for the web. Our copywriters know how to write concisely to make the story unfold and the pages flow. They will act as a first-time site visitor and will make the pages attractive for humans and search engines alike, diving deep into the product features, services offerings and more to find a message that resonate with your brand.
At EduardMedia, we belive that SEO is a the engine for an effective website, not an accessory. Building the website and doing SEO “later” can result in a missed opportunities, we want to avoid this risk. For this reason we design the website with SEO front of mind. Our specialist will stay involved throughout the process to ensure that we create the right pages in right places at the right time. We will carefully review the sitemaps, wireframes, copy and all the design elements ensuring they are discoverable, relevant and following the best SEO practices.
EduardMedia is full services website agency, so we have expert website development resources already, but we will be equally comfortable working with third party dev teams. We are always trying to make the life of our development team easy, providing them spec docs and marked-up visual designs, building a website that will look just as envisioned(or even better) and performing as advertised.
As everyone can see, the explosion of digital technologies over the past years has led to an very empowered consumer. Nowadays is very easy for people to discover new brands and formulate opinions across al the channels. That is the main reason why here, at EduardMedia, we consider that every touchpoint must be very well established and integrated in the marketing strategy.
Our experience in all facets of web development will help our clients reach their full potential. We will help you to put your business online, let the costumer engage with you, earn more sales and discover all the leads that you deserve.
Starting from coding and mark-up to web design and content, we proudly can say that our team of experienced professionals will work together to take a comprehensive approach of your business. One of our goals, is to genuinely deliver the best possible experience for the users, not only develop a website that rink higher in search engines.
Whether you are looking to revamp your existing website, or to create a new one from zero, here at EduardMedia, we like to dig deeper to unfold what need to happen to satisfy your users and reach you unique business goals, and we are doing this even before to think about how your website will look like. It is very important to have a very solid base, and afterwards customizing your site appearance for your needs. Therefore, we are creating customized experiences for your brand, not just customized themes, because we believe that a good strategy will drive our creative website design process. That is the main reason we are here for you, and that’s why you want to work with us!
As we like to say, “We can build it, if you can dream it”. That’s why our development team is here, to work within you requirements and select a platform that would be best suited to your needs. We are going to custom your website from the frond to the back-end, that being the power behind a successful experience, and it is easy to do it with one of th best strategists and creatives.
Implementing a modern design, ensuring an easy and intuitive user experience and creating quality content that converts, we will assist you in producing the website for both SEO and PPC, and that’s what we know will make the difference between quality and average, and we know that you don’t want to be average when it comes about your business.
We can deliver you a very wide range of services that will include: e-commerce sites, full-fat websites, platforms, portals, bespoke software solutions, extranets, intranets, an information hub native and hybrid apps, Facebook applications or just a simple site that will display your services and products, as an online portfolio.
Here is how we will apply our strategy:
First of all, we have to get into discovering. At EduardMedia, we want to work closely to our clients to create a tight brief for the design of your new website, or refreshing the existing one. Doing the research into the audience, competitors and, all the website functions we can gain a precise insight to what is needed to make your website excels in its niche. With all the knowledge we gather, we are ensuring that your website is well structured to driver conversions and produce the excellent results that you deserve, producing a bespoke wireframe for your platform.
We found it very important to work closely with our clients, to ensure that your brand is going to communicate through the website design whilst making sure the formatting, layout and colors of the website will work optimal for SEO and PPC.
Once the costumer will agree with the design, our team will start to translate it into a fully-functional website with a reliable, powerful and most important, secure content management system.
Based on understanding the target market and the research that you are doing, we will start to populate your website with original content created special for engaging users and achieve long-term results. After this phase, in the testing phase, we will review the website on all kind of devices and browser ensuring that out there will not be any errors or malfunctions that could impact the user experience. We can say proudly that the our websites are working efficiently.
After everything is set up and working promptly, we will develop a clear and powerful strategy, because all the successful websites depends on an effective planning.
Every business should think to extend its relationship with the actual costumers or the new ones, through a mobile app. The reason for this aspect is obvious: nowadays most of the online traffic is drive through the mobile devices. Developing a mobile app will create a way that will let your costumers to interact with you and your business.
Website maintenance is not something that you would like to forget. We will check
frequently its functionality, managing the database, monitoring results on the major search engines and optimize the speed of your website. As often as we will update your website, its place on Google search will be better, as well the numbers of costumers engaged will raise which will lead to more sales.
If you already have an old website, here at EduardMedia we can help you with a fresh design. Even the best websites, after a couple of years, will need at least a minim level of upgrade, to be in trend with people requirements. This upgrade could be improving the speed of the website, develop new features, or sometimes just updating the texts.
EduardMedia can help you also with web consulting. We will help you to optimize your website for a better ranking, minimize the costs, show you how to take advantage of the opportunities of developing the online field. To do the web consulting properly and in a good manner, we require few simple steps: analyzing the product, the market, your competitors and the social media impressions, and decide together what we can improve to reach your goals in business.
Which one is the best way to communicate with your target audience? Yes, you are right, Social Media Platforms is the answer. Here at EduardMedia we are helping numerous businesses to establish an effective social media management strategy. To be successful in Social Media you have to get a high audience engagement.
One of the bests way to achieve high engagement, is to be in constant interaction with your followers across all the platforms. A very important part of our social media strategy is to post regularly engaging content. All published content should be creative and motivate your followers to visit your website, let them to know you and learn more about your brand message. Once your followers understand your brand story and empathize with you, there is a great potential for them to become your costumer.
One of our goals for your business, is to generate better brand awareness, engagement and revenue through highly targeted social media posts, paid media ads and retargeting campaigns. We always dig deep into your social metrics to develop accurate KPIs that matter more for your brand and uncover these patterns. Always delivering more than stunts, giveaways or promotions in your campaigns, to tell the story of your brand on the followers language and let the followers to understand you, creating unparalleled experiences that will drive traffic and lead to more quality, active communities.
Identifying your goals and uncovering meaningful insights by our researchers, strategists and creatives, will define a platform-specific marketing strategies that will fit your business perfectly. Focusing on increasing the social interaction and search visibility we are adopting a very wide view of the digital landscape. This will help your business, through this integrated marketing communication, to forge powerful connections between your brand and the costumers. How are we doing this? With smart, sharp copy that cuts through the News Feed noise, and gets to the top.
With more than 1.5 billions of daily active users, Facebook is the most used online platform for socialising in the whole world, being accessed by people of all ages and all nationalities. Therefore, Facebook is a powerful tool to reach new costumers for your business, and engaged with your existing ones.
One of the most important metrics in Google’s SEO Ranking Algorithm is all the social media signs that you show them. These sings are represented by likes, comments, shares and links.
Instagram is social media platform that strikes the world unexpectedly. There is a proverb that says “ A picture is worth a thousand words!” and if we are looking at Instagram, that is totally true. Focused on simple and minimalist messages, Instagram talks through pictures. Having access to a large collection of graphics filters and easy way to edit your photos, with this app, is very easy to be a photographer. A well created Instagram account can raise the awareness of your brand in the digital space, being fancy and good looking.
In its most basic sense, E-mail Marketing is the use of e-mail to promote products and services.
Through e-mail (SMS or similar systems of lists) you can build a strong relationship with your costumers, leading them to read your content regularly and communicate free with your business.
At its best, E-mail Marketing allows business to keep their costumers informed and tailor their marketing messages to their audience, so it has to be done well, and that’s why we are here.
Content marketing can be defined in many ways, but the easiest one to understand is this: This represents the process of creation and distribution of engaging content that is worth it for costumer’s information.
Blogging is one of the best platforms where you can promote your business. Few quality posts can help you to develop an unbelievable image of your business in your costumers eyes.
Through content marketing services, EduardMedia can develop a blog that will help you to come with relevant content that will engage new people and turning them into your new costumers. In the meantime it can make the costumers that you already engaged earlier, to come back to your business.
A content marketing campaign can be promoted through various channels, like: social media, prints, mobile, e-mail, etc. Also, it has to include as much informations as possible, that is relevant to your costumers and helping them out.
One of the biggest advantages of this types of marketing campaigns is that it gives notoriety to your business in your selected niche. Thanks to the trust that your company will gain, the sells are usually flowing smoothly.
Our agency, can help you create multiples campaigns of content marketing leading your brand as a top expert in your selected niche.
Buzz marketing is a subset of viral marketing and word of mouth marketing. But to understand it to the fullest, it is essential to understand the meaning of the word “buzz”. A “buzz” is a trigger that results in the word of mouth marketing. It can be an idea, a phrase, a tagline, the logo, a mascot, an advertisement, or any other trigger which makes people talk about the brand or its product.
In case of releasing a new product or service, Buzz Marketing refers to marketing strategies that create a “buzz” around your brand, capturing the attention of the costumers and leading them to ask questions and changing opinions about it.
The best time of using Buzz Marketing is when your brand is new on the market. The message has to be persuasive, strong and different from your competitors. The only way you can succeed in creating a buzz is to focus all of your marketing communication strategies on your target market’s needs, wants, interests, hobbies.
Even though your brand or the product are in the spotlight, people have a more significant role in creating a buzz around it, and here at EduardMedia we are focusing more on the people, which I can say makes a big difference in ROI.